AAA Superheroes Radio: AAA drivers often hear, “You’re my hero!” when they arrive on the scene of a roadside incident. Each spot in the radio campaign plays off this sentiment by presenting a member in a harrowing situation, who feels empowered to summon a “AAA superhero” to come to the rescue. The entrant chose a fun, comedic tone both to entertain and to make it clear that AAA doesn’t really consider themselves heroes… even if their members often do.
