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Portland State University Marketing Campaign: The agency was selected to develop a campus-wide marketing campaign that would unite the school’s marketing and advertising efforts and improve engagement across a variety of audiences.
A thorough research process provided a solid foundation for creative development. Multiple campaign approaches were developed and tested via focus groups, which helped ensure relevance across audiences and build confidence among marketing committee members. The final campaign, called “Fearless,” highlights the independent spirit PSU students and alumni share, and showcases the many, noteworthy accomplishments of Viking grads. Campaign materials include an in-depth implementation guide to help make roll-out as effortless as possible.
