13B. Let’s Finish the Job

B. Let’s Finish the Job: The Skilled Labor Fund was created to address the lack of trades and talent entering the residential construction employment pool. The (501 (c)(3) nonprofit raises student scholarship dollars from key industry partners to attract and train skilled labor for the housing industry via trade accredited trade schools. Our campaign, Let’s Ffinish the Job,” features a compelling call-to-action combined with imagery designed to stand out in industry publications. Our message reminds the industry that it’s up to all of us to turn this trend around before it’s too late. The fund was announced at the International Builders’ Show and the Kitchen and Bath Industry Show, January 9–11, 2018, in Orlando. The messages were featured in Professional Builder, Professional Remodeler, Custom Builder and This Old House.

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