A. 12 Days of Giving: Once again this year, The agency gave the gift everyone loves to regift. No, not fruitcake. Starting December 4, 2014, The agency made a donation every day for twelve business days in their clients’ and friends’ names to twelve different local, national and international aid organizations and causes.
They send an email to their friends to announce the second annual 12 Days of Giving as well as the first day’s regift. Recipients were sent to the 12 Days of Giving section of the agencies website. There, the day’s regift was revealed in an advent-style periodic table of elements.
And while regifting was the theme, each donation was represented by an original illustration, created especially for the agencies 12 Days of Giving 2014. And for 2015? Well, using the same idea twice my be recycling. But 3 years? Now that’s a tradition.