O. First Financial NW Bank ReBrand: First Financial NW Bank was starting a new growth and expansion strategy and they knew a brand refresh was important to this major new plan. In developing the new brand criteria it was important that we held onto their core values, but a heavy focus on being a non-traditional looking bank. To be fresh, bright and distinctive. From the simple diamond shape of the identity the system expanded using a bright color spectrum and images from nature that are simple, but have energy are core to their new brand. The focus was to resonate emotionally the energy and new type of bank.
