J. Fathom Travel Brand Launch: Fathom—a part of the Carnival Corporation family—set sail with an innovative cruise experience that seeks to disrupt the traditional cruise industry and define an entirely new category of travel.
Fathom partnered with the entering agency to help Fathom navigate this uncharted territory. With a logo and wordmark already in place, we developed the look and feel of the brand across nearly 100 individual touch points on and off the ship—from fun discovered moments to more immersive opportunities to engage with the greater social movement at hand and with each other. The modern, layered, and robust system inspires thoughtful reflection, encourages curiosity, and celebrates the transformative power of meaningful and mindful travel.
Digital touch points, currently in development, incorporate the pre and post cruise experience, helping set passenger expectations in advance (sharing the current status of the communities being helped), and after the journey (through a digital summary documenting their adventures).
