A. Brushstroke: Northwest Cellars values quality, accessibility, and representing the NW wine culture. To demonstrate the uniqueness of each of their wines, NW Cellars wanted labels that were easy to identify, fun, and simply descriptive of what was in each bottle.
These labels are a study in the juxtaposition of bold vs subtlety: the big, bright monogram instantly identifies the varietal while establishing unity across the series, and the intricacies of the hand painted design gently describe the wine with changes in texture (rough, smooth, dry) and color (differing tones denoting the range of fruit flavors on the palate). NW Cellars now has a unique, unified label series that is appealing to both the new and discerning wine buyer.
