C. La Brea Bakery Brand Redesign: When La Brea Bakery—America’s best-selling brand of artisan bread—asked the agency to redesign their 25-year old packaging, they saw an opportunity that scaled beyond the package. There’s a remarkable love and pride in the craftsmanship behind La Brea Bakery bread that wasn’t being communicated in the overall brand expression.
The agency redesigned every element of the brand around the bakery’s secret ingredient—its people. To capture their spirit, the new stylized lowercase “b” includes a subtle outline of a bread loaf that once realized, uncovers the heart and soul of the bakery.
