F. Intrinsic Wine Label: As a reflection of the re-urbanization trend being felt across America, our label design sought to create a connection between winemaking and street art. For both, the artist must work with an unpredictable canvas, blending instinct and experience to craft something vibrant, gutsy and fleeting. The (almost) full-wrap label centers around a graffiti-esque illustration of the “lady in red” as seen through the eyes of a Brooklyn street artist known as Zimer. Infusing an urban vibe with both elegance and grit, the finishing details include a custom red ink, sculpted embossing and debossing, pearlescent foils and multiple varnishes which add a wonderfully tactile feel to the bottle. This label stands as a fantastic creative collaboration that lends the design a disruptive edge and striking appeal wherever it’s poured.
