J. “Dig In. Help Out.” T-Shirt Design: The entrant’s marketing objective was to support and promote a long-standing volunteer tradition with one of AAA Washington’s valued community partners, the Mountain to Sound Greenway. In efforts to drive participation and cultivate teamwork within the company, a T-shirt was specifically designed for employees and their families who registered to participate in AAA Washington’s annual Tree Planting event. Nearly 30 AAA Washington volunteers registered to participate, which resulted in more than 230 new trees planted at Discovery Park in Magnolia. Feedback on the T-shirt design was overwhelmingly positive, and employees still proudly wear them to work on “Casual Fridays.”
