D. Bartell Drugs 125th Anniversary Wine Label: The agency’s assignment in June of 2014 was to develop private label wine designs that feature the founder of Bartell Drugs from 1890 and brand it as a 125th Anniversary product. The current CEO of the Washington State born Drug Store Company is the Founders grandson and when the final design solutions were presented our client told them “The excitement we received from George was very strong”. They presented six concepts in support of the original three varieties: Red Blend, Merlot and Cabernet. Their scope included naming, messaging, design and coordination with the vineyard and production partners. Approved designs included custom neck wraps with symbolic illustrations that were not possible with the clients timeline.
