K. Intrinsic Wine Label Illustration: As a reflection of the re-urbanization trend being felt across America, we sought to create a connection between winemaking and street art. For both, the artist must work with an unpredictable canvas, blending instinct and experience to craft something vibrant, gutsy and fleeting. The (almost) full-wrap label centers around a graffiti-esque illustration of the “lady in red” as seen through the eyes of a Brooklyn street artist known as Zimer. Her form rises almost triumphantly from a roiling sea of wild style graphic elements—infusing an urban vibe with both elegance and grit. The finishing details include a custom red ink, sculpted embossing/debossing, pearlescent foils and multiple varnishes that add a wonderfully tactile feel to the bottle. This illustration stands as a fantastic creative collaboration that lends the label design a disruptive edge and striking appeal wherever it’s poured.
