G. Peterson Sullivan Recruiting Brochure: Peterson Sullivan required new tools to communicate their positioning and unique offering to job recruits. As a mid-sized accounting firm, they gave new hires more exposure to more meaningful and broad-based work, resulting in greater potential for education and career growth – as well as more fun and satisfaction. Of the several concepts developed, “You to the power of We” resonated the strongest. The resulting brochure can be approached from either end: the “you” or the “we,” meeting in the middle for the perfect match.
