C. Fortune 100 Technology Company Wayfinding “Easter Eggs”: Invited to design a Wayfinding Master Plan to guide visitors and new employees in a revitalized 30 square block urban neighborhood, the client gave us two requirements: 1. don’t use the company name on the graphics 2. add “Easter Eggs”, delightful interesting images employees would find in surprising places. The “Easter Eggs” and cohesive design language we developed are embedded throughout the exterior wayfinding program and interior graphics and enjoyed by visitors and the 27,000 team members.
