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A. LiveWire Event Promotion: The LiveWire direct marketing campaign launched a new event series about vital issues impacting our region and its people. The entrant used print, Web and social media to drive online registration, fill the house and engage the community. The LiveWire marketing campaign achieved immediate success: Starting with just the second event, the campaign resulted in sold out events with a wait list. The LiveWire series continues to sell out, attract sponsors and spark conversation in the community.
