B. In Arizona, These are Sunbrellas: In the midst of a rainy, grey Seattle November, the entrant’s Brand Ambassadors brought a reminder of the warmth, sunshine and relaxation available just a short plane-ride away. We reached the client’s target audiences at Seahawks, Husky and Sounders games, at downtown Seattle and Bellevue holiday shopping hubs, and around the University Village. Engaging with thousands of potential sun-seekers, handing out hundreds of bright-red logo’d umbrellas and thousands of Arizona tourism brochures in a 10-day campaign.
