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A. Flying Better Together—Alaska Airlines & Virgin America May 2016—Alaska Beyond Magazine and Horizon Edition Magazine: Flying Better Together – Alaska Airlines & Virgin America, a unique feature story published in the May 2016 issue of Alaska Beyond Magazine, details Alaska Airlines’ previously announced merger with Virgin America. This informative feature story engages readers and creates excitement for the pending merger, including creative use of art, charts and graphs to tell the story, and encouraging flyers to access content on a specially created website. Alaska Airlines uses this special editorial feature to successfully communicate the many benefits of this industry-changing merger, thereby achieving various goals set by the airline. The magazine’s cover image shows the twin-aircraft tails of both carriers side-by-side from a dramatic perspective. Flying Better Together is also carried online in a digital format, providing yearlong access to flyers, airline staff, airline customers and prospective customers.
