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A. Russell Wilson: Chasing Dreams—Motivating a New Generation September 2017—Alaska Beyond Magazine: Russell Wilson: Chasing Dreams—Motivating a New Generation, the fascinating lead story in the September 2017 issue of Alaska Beyond Magazine, features Seattle Seahawks star quarterback Russell Wilson—also Alaska Airlines’ Chief Football Officer—who encourages students to achieve their dreams, inspiring them with his insight, work ethic and determination to succeed. The airline is a strong supporter of education ranging from K-12 programs focused on science, technology, engineering and math (STEM) to programs that recognize achievements in science and business, and that encourage creative thinking. The magazine’s cover image shows Russell Wilson engaging with high school graduates at an event at The Museum of Flight in Seattle, thus visually emphasizing Alaska Airlines’ commitment to education. Russell Wilson: Chasing Dreams—Motivating a New Generation is also published online in a digital format, promoting support for education year-round to millions of people—not only travelers, but also among Alaska Air Group’s 12,000-plus employees. A key company value is community involvement as kind, caring, active people who are passionate about making the world a better place.