E. Are You In?: We’re always looking for active engagement when it comes to our relationship with our readers and viewers. What better way to do that then use an amazing image of Richard Sherman expressing himself on his passion for football. Using a dynamic sports image from one of our award-winning photographers, we coined a phrase to encourage participation and create hype for the upcoming season. We ran this messaging in print ads and our rack card stands. Popularity became evident as we had to keep reprinting and replacing the rack card stands because of fan theft. Who says Snohomish County fans are Seahawks fans!
