N. Tough Questions, Easy Answer: Seattle Children’s Hospital wanted to encourage parents to check their healthcare plan and make sure that they were covered. This due diligence can save lives, but sometimes the word “insurance” cues the eyeballs to glaze over. The agency needed to deliver our message with a spoonful of sugar. Children are expert manipulators, and they ask a lot of questions, so it was perfect. Our concerned kids asked questions like, “What if I get melty heart?” or “What if my bellybutton explodes?” Important questions to be sure. As long as Seattle Children’s is covered in your plan, you’re good.
