X. Gathigi Gishuru: The agency produced this sixty-second TV commercial as part of a campaign for Seattle Metropolitan Credit Union (SMCU) which features Gathigi Gishuru, the lead singer of The Physics, after the end of a day at work. The sound track to the spot is written and performed by Gathigi as well. The agency developed the creative strategy for the spot and is the first commercial in a new campaign it’s creating for the credit union. The agency also created the tagline “Seattle Original” for the campaign.
