40A. If you could…

A. If you could…: The entrant set out to emphasize the people behind their KOMO News Network and the unique position they have in the market… connected News departments for TV, Radio, and Digital. Their promotional hook? They pose the rhetorical question; “If you could build a news team, what would it look like?” Launched last spring as part of a larger campaign, they received positive feedback from viewers, and had a very successful May book for News-radio and TV News.

 

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