Click cover above to view PDF
A. California Travel Planner March 2017—Alaska Beyond Magazine: The California Travel Planner Special Section in the March 2017 issue of Alaska Beyond Magazine showcases Alaska Airlines’ fastest-growing market. The special section promotes travel to and exploration of California by visitors and residents, from attractions to outdoor adventures to cultural activities. The section’s colorful and compelling images evoke a wanderlust that California can easily fulfill. Response to this special section from airline customers across North America, and among residents of California, has been tremendous, resulting in exceptional communication of Alaska Airlines’ market strength in the Golden State and demonstrating the airline’s knowledge of and commitment to California. The California Travel Planner Special Section is also displayed online in a digital format, providing a year of promotion to airline guests and prospective guests.