40B. One Liners

B. One Liners: The agency wanted to introduce itself to potential clients via TV—a self promotion media attempted by few marketing agencies. This campaign makes that introduction with a series of humorous, all-type spots that run 15 second apiece.

Each spot uses a 1-2 punch in which a straight line is followed by a comedic punchline. Classical music accompanies the text, creating an amusing contrast to the humor of the type. These branding spots feature no overt call to action, but the agency’s phone number is provided, making it clear that the viewer is invited to call for more information.

 

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