B. Litehouse Foods “See the Lite”: Salad dressing shopper are stuck in the center aisle, buying preservative-laden, shelf-stable dressings (warm, not healthy, and very chemically creepy). Our Litehouse media plan was designed to “hasten the migration” of shoppers from store center aisles to the refrigerated produce section, for real dressing on their real salads. Our media plan surrounded shoppers with “epiphany moments,” friends and influencer validation, and shopping pattern intervention from “list to purchase.” Results: +35% sales lift and a very happy client!
