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B. Showcase 2014: Annual reader photo-entry contest including the front-cover image: The Showcase 2014 photo contest for readers of Alaska Airlines Magazine and Horizon Edition Magazine was designed to promote the nearly 100 destinations served throughout the Alaska Airlines route system, engaging airline customers and magazine readers by inviting them to share their best images. Photo contest entries were solicited between November 2013 and mid-February 2014, with the top-10 finalist images, including the first-, second- and third-place winners, published in the May issue of Alaska Airlines Magazine and Horizon Edition Magazine. This contest resulted in thousands of entries and generated a high degree of customer engagement with both the airline and the magazines. Showcase 2014 was also carried online in a digital format so that it was easily accessible all year by individuals who entered the contest, airline staff, and other airline customers as well as prospective customers.
