D. WestWorld Digital Marketing Campaign: HBO challenged the entrant to develop a digital branding campaign for WestWorld every bit as groundbreaking as the show itself. We designed a responsive mobile first website around the idea that Westworld Theme Park actually exists including a faux booking system and company intranet, complete with hidden glitches and secret codes. We strategically places easter eggs and leaked customized assets leading up to the show premier. We also created a physical Westworld experience for Comicon NY.
