J. BECU Brand Identity Video: As part of the brand launch, the entrant produced a :60 video as an expression of the campaign themeline “You are BECU.” The narrative reminds viewers that, as members, that they are part of a very human movement that began in 1935, focusing on shared values, financial health, and the greater good of the community. The identity evolution was introduced as “a change inspired by you,” with a backdrop of member-provided lifestyle imagery. The video was shared on social media during the launch and is featured on the BECU website.
Home 46J. BECU Brand Identity Video
46J. BECU Brand Identity Video
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