M. Microsoft Giving Campaign: Folks at Microsoft are a generous bunch. Employees give an astounding amount of time and money to help others through their annual Giving Campaign, and this year focused on raising awareness with younger and newer employees. The entrant’s research showed that millennials are driven far more by the specific, tangible impact of their donations rather than just the act of giving itself. So they created a fun campaign featuring actual stories of employee giving represented in colorful, quirky, illustrative equations. With Microsoft’s matching program one cow really does turn into two, and demonstrates the potential to double the employee’s impact on the causes they care about.
