48D. Untamed: Washington state grows over 80 variety of grapes, primarily for the production of wine. Untamed is a high-end wine, produced in the Pacific Northwest, designed to speak to the consumer’s love for sophistication, simplicity and grandeur.
Untamed’s alluring imagery plays on the interesting concept of an elephant with butterfly wings as ears. The combination of unexpected animals, representing wisdom and change, adds to the intrigue and mystery of the flavor. The elephant breaching through the design re-enforcing the feeling of being untamed. The same feeling you get with every sip of this wine. The wine labels were designed with such boldness to reflex the smooth, rich taste of the luscious wine. The wine is as delectable as the labels are visually delightful. The vibrant, luminescent, contrasting colors across the packaging draw the shopper toward the product. The contrast between the color choice of the belly band and the box entice the buyer to take a closer look. The gift box opens, in a manner resembling the feeling of opening windows, leaving the consumer feeling invited and free. The galaxy design as a background enforces the feeling of a grand amount of freedom, depth, and space.
