F. Tieton Truck: To continue with Tieton Cider Work’s latest expansion across the US, the entrant wanted to create a piece with large impact that respected the cider’s important estate grown concept. We also wanted to have fun with a recognizable truck for deliveries around town. Designing the entire outside of the truck, they used the fruit trees from the Tieton labels and placed them in the environment where they came from—the orchard. This was balanced by an aerial photo of the orchard (which is the inspiration behind the company’s spiral logo) to show a cider that is rooted in good terroir and also just fun to drink. Every side of the truck displays a different aspect of this largest cider maker in WA, while creating a unified brand experience.
