G. Clap Your Hands: After three seasons in the NFL, most consumers and fans are aware that Microsoft Surface is the Official Tablet of the NFL. Microsoft needed to keep consumers engaged in the brand, aware of the device’s importance on the gridiron and in everyday life and, most importantly, increase purchase intent. Clap Your Hands is a cinematic journey that showcases the tablet being utilized by big name NFL players, all to the tune of a very unexpected song.
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6G. Clap Your Hands
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