7A. Amazon Echo Moments: Dog, Girl, Fingers

A. Amazon Echo Moments: Dog, Girl, Fingers: A continuation of Amazon’s “Alexa Moments” campaign. The campaign is unique in that the spots are all 10 seconds each. The in-game Super Bowl spots continue that tradition and break the convention of :30s or :60s that typically run during the game. Each of the three spots highlights an Echo skill relevant to a Super Bowl party – for instance, re-ordering chips by drone to playing musical in-game tributes. It is the first Super Bowl effort for D1, Amazon’s internal creative team, and the Agency, and the second consecutive year Amazon has had a presence in the game.

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