B. Silverton Mountain: Redefining: Silverton Mountain located in the San Juan mountains in Colorado is THE most extreme skiing and snowboarding in North America. That means the advertising needs to be no BS and as unique as the resort itself. It needs to grab the attention of skiers and snowboarders looking for the ultimate experience. This target audience is the 1% of the 1% when it comes to extreme skiing and snowboarding By redefining traditional snow related terms such as “Snowballs,” “Snowblind,” and “Snowmen and Woman,” in the messaging, we are making the point that Silverton Mountain is a massive paradigm shift in the ski resort experience. Using the tagline, “Not for the timid” further reinforces the point. Hold on, it’s going to be a hell of a ride.
