B. AAA Washington Membership: This year’s radio campaign focused on highlighting the ways that AAA can help you avert your “worst day ever.” Each spot sets up a nightmare scenario (that could happen to anyone) involving an automobile emergency: a dead battery before a wedding, running out of gas with a car full of kids, keys locked in the car before a road trip, a flat tire on the way to a job interview. etc. Then, when things couldn’t get any worse, the AAA “superhero” arrives and the day is saved! These were very effective in driving membership sign-ups because the situations are relatable, and our drivers are already viewed by many members – and coworkers – as “superheroes”; this just reinforces that sentiment.
Home 8B. AAA Washington Membership
8B. AAA Washington Membership
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