8C. 2016 AAA Membership Radio Campaign

C. 2016 AAA Membership Radio Campaign: Our marketing objective was to continue our successful superhero-themed membership campaign, with a dastardly twist. The new creative focused on the “roadside villains” which our AAA Superheroes have to defeat: The Nefarious Nail that punctures your tire, the Heinous Heatwave that kills your battery, the Furtive Fuel Gauge that leaves you stranded without gas. We even created a special Holiday Gift Card spot about thwarting the Regrettable Re-Gifter. Featuring a voice talent who sounded like Snidely Whiplash, the animated archenemy of Dudley Do-Right, the radio spots were a humorous way to promote AAA emergency roadside service to daily commuters throughout Washington.

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