A. Okanogan Country News: Following the devastating Carlton Complex wildfires in Okanogan County, the agency was selected to develop a campaign to invite visitors back to the region. The news surrounding the wildfires was dramatic. As a news viewer, you would have thought there was nothing left of Okanogan County. The agency chose to take a “Good News” approach by creating the “Okanogan Country News” campaign. The campaign highlighted Okanogan Country, with so many fun things to see and do, even news reporters can’t help but get distracted and drawn into the activities. The commercials aired in both the Seattle Metro and Canadian Okanagan markets.
