D. 2016 AAA Internet Travel Booking Ad Campaign: One main thing sets AAA’s online travel booking engine apart—the fact that a trusted brand like AAA backs your purchase and will be there if you need assistance. For these magazine ads, appearing in AAA’s Journey magazine, we went with a straightforward, bold headline to convey this message, but then sprinkled in some other positive feature-descriptors in a quirky way. Beautiful travel imagery was used to draw attention to the ads and to spark dreams of traveling to far-off, exotic places.
