B. Fancy Fingerwork: Washington’s Lottery wanted to be more top-of-mind with local soccer fans. So we kicked off a new themed Seattle Sounders FC Scratch ticket targeting soccer-crazed Washingtonians. We used real Sounders FC players, put tiny jerseys on their real hands and shoes on their real fingers, and produced some seriously fancy scratch-ticket fingerwork. This introduced a whole new audience to the Lottery and a whole new ticket scratching style to the world. Gooooooaaaaaal!
