A. Sunday Subscription Campaign: For its fall subscription campaign, The Seattle Times needed to grab readers’ attention and get them to think about the Sunday news experience in a new way. The campaign featured vibrant collages of news imagery interpolated with reader faces to convey an immersive and enriching experience. The campaign included full page ads, quarter page ads and a front-flap spadea ad. The campaign launch generated a noticeable spike in both print and digital subscription starts and delivered on its goals to attract new subscribers and retain current subscribers.
