F. 2016 AAA Membership ‘Hero’ Ad Campaign: Our marketing objective was to continue our successful superhero-themed membership campaign that featured real AAA Emergency Roadside Assistance drivers “Defeating Dastardly Delays” on bus cards, billboards and the pages of AAA Journey magazine. The new design used realistic illustration for a more comic book feel, along with bold colors that made the images pop. The headlines were also illustrated to dramatize the effects of the roadside villains – from the corroded letters in “Dead Batteries Deterred” to the soft rubbery letters in “Flat Tires Foiled.”
