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H. Discover Port Susan: The tourism sector of Camano Island and Stanwood had a promotional challenge.Though culturally and geographically connected, the two communities lie in two different counties: Island County and Snohomish County. The perception was that Whidbey and Camano went together, even though you can’t get to Camano from Whidbey unless you drive around!
To differentiate themselves from Island County’s Whidbey Island and the greater Snohomish County, local policymakers introduced the Port Susan brand to distinguish the geographic area defined by Camano Island to the west, Silvana to the east, Conway to the north and Kayak Point to the south. Discover Port Susan Magazine was developed by Philips Publishing Group in collaboration with the city of Stanwood to promote this regional tourist appellation. Discover Port Susan Magazine has been a success. Local advertisers are engaged in their magazine: an affordable and effective marketing tool that is designed to promote their region exclusively. Distributed internally throughout the Port Susan hospitality industry and externally along the I-5 drive corridor, Discover Port Susan Magazine brings exposure to the region for the ‘staycation’ and local drive market affordably, effectively and with maximum visual impact.
