M. Emerald City Comic Con: Emerald City is the home of the world’s greatest comic book and pop culture enthusiasts. Each year, the city’s streets are filled with costumed characters, and the Washington State Convention Center is bursting at the seams with over 100,000 attendees.
This past year, the Seattle branding agency created a new brand identity for Emerald City Comic Con, which celebrates the unique energy of the show—and the people of Seattle!
The logo proudly features the Space Needle as the centerpiece of the design. The carefully carved custom crafted illustration of the iconic landmark serves as the focal point for the shape, with the point (complete with the emerald colored “beacon of light”) piercing the circle and separating the type.
The super hero character cannot be contained, as she is breaking the plane and bursting outside of the circular design. Her energetic flight path around the Needle forms a subtle and attractive “e” shape, which signifies the friendly and approachable appeal of the event.
The modular design can be reconfigured into a variety of orientations, applications, colors, and individual shape elements. It’s a true branding Marvel.
Up, up, and away…!!
