18D. AAA Washington Concierge Cruise Calendar

D. AAA Washington Concierge Cruise Calendar: Our marketing objective was to help the AAA Washington Travel Agency increase member awareness of its exclusive brand of Concierge Cruises, which offers unique advantages and amenities to AAA members. Designed with a horizontal fold so that each spread opens up to an impactful 14 1⁄2-inch vertical photograph, the mailer showcases seven cruise destination or theme categories (i.e. exotics, tropics, culinary, etc.) and features specially designed icons sprinkled throughout to identify the different type of cruises offered by Concierge. This piece was printed with a soft-touch varnish, which makes it distinctive and memorable by stimulating the sense of touch.

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