22D. AAA Travel Concierge Cruises Direct Mail Book

D. AAA Travel Concierge Cruises Direct Mail Book: Our marketing objective was to help the AAA Washington Travel Agency increase demand for Concierge, an exclusive AAA-hosted program designed to enhance our member’s cruising experience. From the gold foil-stamped Concierge logo on the cover to the “Especially for You” vellum fly sheet introduction, the mailer exudes a luxurious look and feel. Letters from the AAA Director Travel Products and CEO, as well as Concierge Host bios add a personal touch. Throughout the mailer, each cruise departure is showcased with expansive glossy travel images, along with inset copy blocks describing unique benefits, such as “Exclusive AAA Insider Tips” and “Exclusive AAA Tours.”

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