37H. KIRO 7 Jesse Jones: Debt Relief

H. KIRO 7 Jesse Jones: Debt Relief: KIRO 7’s Jesse Jones recognized the problem of people in the Puget Sound region getting buried under medical debt and had to do something about it. So Jesse and KIRO 7 started a new station initiative to fight medical debt. We spent 12 thousand dollars and purchased one million dollars worth of medical debt and then we forgave every cent. After telling viewers about this and explaining how spending pennies on the dollar could erase medical debt for thousands of people, the viewers responded in a big way. KIRO 7 viewers have donated more than 40 thousand dollars eliminating another 4 million dollars in medical debt. These spots are the tease we ran for the initial story announcing the initiative and the proof of brand we created after the story aired about the great response we received from viewers who wanted to help.

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