A. Orca: Orca is an app meant to replace the Orca card system Sound Transit uses currently. Moving into the future, this concept will streamline the process for the consumer to pay and board the Sound Transit system. Eliminating the physical card with a reloadable, scanable, and trackable app will allow any rider to travel with ease.
To make the travel experience easy and pleasurable for the user, included in Orca you can plan your trip, check the weather, get current alerts on all routes and stops, and special event routes and schedules An all in one app for the traveler to plan every part of their trip.
To promote the launch of Orca as an app, a campaign was created. The concept for the campaign highlights not only the routes, but everything you can see or travel to on those routes. The local spots you may have missed, the landmarks and the hidden gems in and around our towns. Load, scan & explore your city with Orca.
