D. Hashtag You’re It: This is one of three videos created for Microsoft’s Do1Thing social media campaign. For this assignment, the agency hired Internet prankster Jack Vale to host a series of hidden-camera pranks on unsuspecting people. They first tracked people through their posts on various social media. Then, armed with personal (and sometimes incriminating) tidbits that those people had posted about their lives, Jack approached and surprised them with his uncanny “psychic” abilities. The goal of the videos was to illustrate how we all need to be careful about what we post through social media—because you never know who might be watching.
