A. TWELFIE: The “TWELFIE” combines the craze of the Seattle Seahawks, 12th Man Mania and the ever-popular “Selfie.” The TWELFIE Contest was created by retailer Bartell Drugs, teaming up with media outlet 106.1 KISS FM and snack producer Oberto Beef Jerky. Simply take a Selfie of yourself with the TWELFIE mask and post to Twitter or Instagram. Listen to 106.1 in the mornings following Seahawk games to see which TWELFIE was picked to win. The entrant was asked to design and produce the TWELFIE mask. Over 90,000 were distributed in two phases over the course of the season.
