B. Microsoft in Health: The Microsoft in Health (MIH) program, in 74 markets, exists to empower the health systems of tomorrow with better analytics, improved collaboration, and safer devices. MIH teamed with the agency to establish a deeper connection with the international healthcare community through an engaging and effective program that scales globally, and delivers key issues information in real time. In partnership, they mapped out a global content strategy, and closely managed social channels to engage with influential groups and promote the Microsoft in Health story. Results: 442% social audience growth, Social Reach over 10m/month, 15% of web traffic is driven by social, up from 1.25%
